Attract Emotion - Appeal to Emotions
Humans are emotional creatures. We make judgements according to sentiment. Sense is used, but usually after the fact, and increase the value of every visitor that comes to your website.
Improve the sensation of value to the customer
Value is not the same as cost.If your products or service is not seen as providing more value to the person than the cost requested, then no one will buy.The key then, is raising the recognized value of whatever it is you are trying to provide.
Attract Self-Interest - Appeal to Self Interest
By characteristics, people think mostly with regards to 'what is in it for me?'....