Search Engine Optimization in 2012

In December rolls, our minds turn to reflect on last year and the resolutions of new business opportunities for the coming new year.

What are the simple strategies we can implement now to help market our businesses more efficient for the year 2012?

Search Engine Optimization is a must for any website these days, if you do not want all your hard work and investment to be in vain. After you have built your website, you want people to be able to find you and your business instead of your competitors.

Quantities user huge amounts of money on Adwords is not always the way to go, because it does not add value for the site itself and the older, dare I say traditional (as yet young industry), are techniques that are left behind by the social media phenomenon browsing the online world.

Heralds the coming year from a combination of these two disciplines, to engage your audience and hit the high notes with the search engines themselves.

With a combination of tools such as Facebook, Twitter, LinkedIn, YouTube and blogs into one of the pillars of SEO strategies such as keyword research and a good technical set-up, you can manage your own market place is seen as a expert or a specialist.

Employs a large strategic plan, which includes all or some of the tools mentioned above and use it to your overall marketing plan you will surely get a head start, but only if you agree to a plan that you can always work.

For example, writing a blog within your site using keywords that you know people use when searching for your business, publishing on a weekly basis will increase the chances of dominating the first page of Google these keyword.

Take it a step further - link to your blog through Facebook and Facebook to send a link to the article. Now you have improved their ability to attract the audience attention. To disseminate the most extensive network through Twitter, to create a video on this topic, post on YouTube, to create a buzz in the discussion.

Publish to your LinkedIn profile and groups and spread the word quickly, inviting people to know, as I trust you. Above all, the opening of the conversation and allows others to express their views to position itself as the expert in your field, and of course, the arbiter of information.

Do not forget the mobile either. To become a leading tool in the arsenal of online marketing, your iPhone or smartphone to the ability to allow users to surf the web, it is a gold mine for companies to get their information most relevant - contact information - easily displayed for immediate use.

Having a mobile friendly site, which seems to be quickly and easily find the information you provide super fast and has a more broad audience.

With over 5 million mobile users - The figures of the world population is 6.8 million - there are almost five times more mobile devices than computers. Numbers incredible 90 percent reported reading speed of the text makes the only mobile marketing that reaches consumers when they are in motion.

This is a very cost effective and relatively low and high return on investment (ROI), it is easy to measure, and has an immediate effect. Do you think you could use this company?

Imagine the list could fill downtime. To say Monday and Tuesday evenings are slow in their restaurant, for example. Blast from the message, cleverly programmed to attract people on the way home to offer "two for one", "Buy One, get one free", or "wine bottle" deals.

Works for any business. What happens to a car dealership? Offers a car has just returned ... or real estate agents, which is in the great books?

Reach out to your customers in a way that they want to be associated with you. Whether via mobile, Facebook, Twitter or instant message, start building that relationship.

The more time you spend, the greater the amount of exposure, of course. However, art is a shot in the right balance for you to be able to manage their commitments of time as efficiently as possible and run your business for top performance.

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Posted in SEO

Google Changes Algorithm To Promote "Fresh and New" Results

In 2007, Google first discussed a portion of the algorithm is known as the query "deserves freshness" or "QDF". ​​QDF portion of the algorithm, which operates for the analysis, a been active in the past to search queries, such as sports scores, news, natural disasters, epidemics, seasonal festivals, live events, and other similar types of search queries. For example, " Upcoming concerts of the "if a search query that includes the Google search results should not include concerts last year. The new algorithm change designed to better understand the intent of the researcher and applying a formula similar to "QDF" on a large scale affecting more search queries.

While the latest algorithm change skeptics concerned that Google displays relevant rather less "fresh" content rather than an ancient authoritative page, Google is aware of this possibility. Google announced that they understand that different search queries will require varying degrees of "freshness" based on the intention of a researcher.

Because Google's results have exceeded the search queries that many users are on Facebook and Twitter become more relevant for "fresh" the results. Google hopes to change that this new algorithm allows users to information they want in a timely manner and avoid losing traffic to competition social media.

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Posted in Google

Best way to start an SEO Project

When planning a marketing strategy for your website, it is essential to conduct an initial analysis of competitors. As it is practical to carry out the investigation, while all types of online promotion, it is equally necessary to carry out primary research, offering its competitors to understand what they are competing. Now the question is how I can know who my competition? Although, at first, seems a simple question, but it all depends on your strategy. First you can find your competitor's website well known that you know personally or who is your competitor online with just typing your company name in the search boxes of search engines.

Also be sure to try different search engines, because sometimes, when the company is not on Google it may appear on Yahoo and MSN results. But to move on and find using the keywords you used when you are looking for a similar product, in this case, you find that your competitor is not online or someone new who is able to give a tough competition. Fortunately, if you are out of line as a competitor, you can relax a bit like learning the strategy of keywords and marketing tactics may very well win. To find out what your competitor just look at the source page of your site. You can open the source of "Ctrl + U" on your keyboard. Now you can see an additional window opens, indicating the source of the original page. Here you can learn the following things

1) The title used by the competitor

2) Meta description used in

3) Keyword Strategy

Now you can get a rough idea about the specific keywords of competitors, now the next step is to find the number of times the keyword used in the content of the page. Here, though many believe the number of times the keyword used is good, but keep in mind the excessive use of the keyword may result in the banning of your page. Therefore, the keyword density is of great importance. Once you have completed the first analysis of its competitor in terms of the page the next step is the construction of its contents by selecting and measuring the volumes of research for individuals, specific keywords for your website . Once you are able to select key phrases that your customers want that you can integrate these strategies through its pages. Search engines index content is relevant button on the site and its position in the ranking of the page is increased accordingly.

This is the heart of any successful SEO campaign keyword, and will also help you search for a phrase to exclude search terms that are not focused on the search volume is low or abused and competition is very high . By analyzing the initial competition, you can get the idea of ​​discarding the requirement of potential customers and their volumes of research. These can help you prepare your site to meet the requirement of potential customers. Critical information about their relationship and visitors can help you make the decision on the bandwidth of the site.

Therefore, it is clear from the above discussion that the analysis of competition can help you find that you are competing with, and therefore, you can identify the strengths and weaknesses of your marketing campaign online. So this may help to take the steps to be taken to improve its competitive position in the market.

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Posted in SEO

How to create SEO friendly content Easy

Getting your hands on internet and search engine it is never been easy. Make it simple don’t put yourself in the dilemma that how to do and how to not. Another synonym of SEO is PATIENCE. Follow right the right directions and wait for some time. Here I am providing you few tips which will help you at the fullest.

Choose Right Keywords

The keywords are the most important SEO, so think before you start writing. It can be difficult for slotting key words below, without seeming awkward and forced.

Brainstorm words and phrases that people are looking for, and use tools as reliable as Google AdWords helps you choose the best. Think about what the competition is every sentence. Instead, all-encompassing terms such as "travel" to consider more concretely, as "The Italian specialist of luxury travel" to sell a particular area of ​​expertise.

Mention Keywords carefully

Search engines not only to analyze the words he uses, but where they are placed. Get keywords in the title or the first sentence is obviously a good start. Many newspapers are changing their pun-heavy headlines in most versions of SEO friendly Web sites.

You need to find the right keyword density - "keyword stuffing" to punish the search engines, as well as a turn-off for readers!

Do not forget the "hidden places" to put the keywords as meta tags and photo captions.

Use SEO Free tools

Take advantage of free tools like Google Analytics, able to assess where the traffic is and what needs more work. For bloggers, WordPress has a different plug-ins that can help you choose the best post title, and keywords, to avoid duplication of content and to use meta-tags. Mashable has a list of 20 best WordPress SEO plug-ins.

Expertise on you Topic you choose

We say that users are searching for "travel tips for Edinburgh" or "easy recipes Christmas." If you have several articles on the same topic, so search engines will assume you know what you're talking about. The choice of a target area of ​​expertise will help you get that coveted first page results..

Optimize link wisely

It's not just what you write, that counts. Intelligent use of links to your site climb the charts - including the rest of your website. If a party has the necessary information, or you have written similar to the past, then add the link. Just do not overdo it!

Use white hat Seo

SEO techniques are sometimes called "white hat" or "black hat". Search engines account "white hat" techniques as legitimate ways to optimize your website and help users find the information they want. "Black hat" techniques refer to the practice of using hidden text, or have separate versions of websites to trick the search engines. They can work in the short term but can lead to block Google from your site - not a good strategy!

Think about Users and Readers

"Content is king" may be cliche, but it is basically true. SEO techniques can grab your readers, but a written undertaking to keep them there. Do not let the text must not be loaded down to the keywords of the main points lost. Giving information or create a lively, informative blog is the best way to keep readers coming back to your site. Think about your audience. I'm interested enough to make their way through a long piece of text? Or just want the basics quickly and succinctly as possible?

Make it simple and attractive

And on the same theme, so make sure your text is easy on the eye. Break pieces of text into subcategories and use images effectively. Lists can be a good idea - and a way to repeat the keywords, not noticing the readers! Use short sentences and leave lots of white space.

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Posted in SEO

How to find Best Business and Professional keywords

What is the purpose of the company's website? Not only create a lot of fun, but make your online business presence. Since the early days of Internet development has been very difficult to obtain the activities of cross-region, because there was not enough exposure to the business, and then the units that are close to those known to them or get them out of business, even if they offer a low quality product. When development of the terminology of the marketing company in the world, all of this activity, they can not get the business off the borders began to capture the attention of these customers. Thought wise to buy a product that can provide high quality and low price. So now the market has become competitive in nature. A variety of marketing techniques developed in the market, but remained at the local level.

It was after the development of the Internet through the company was changed. Now we can say that the world is a market. With the development of the Internet and other technologies it is now possible to buy or sell things to all parts of the world.

Many business units are doing various research products or services through the search engine. Because they can get all the information and product market conditions. So they can decide what is the price, and therefore choose the best dealer to provide the same thing. This way they can save a lot of their activities.

Now we can talk a bit about search engines. There are different search engines online world. Google and Yahoo among them the leading role. Google dominates the market and generates 75% of Internet search traffic. Now consider how research is conducted. It is very logical, if I want to buy a mobile phone that will definitely make a keyword search of the mobile phone, mobile phone and so on. Now I hope that he had received too many results for my research and other requirements must be from Nokia, you must include all the cameras and modern facilities. Then I'll add a few words is the latest Nokia mobile phones, so I give you the filtered results. This makes it very clear that the requirement of the individual will decide the keyword used for searching. As not all the same they have different ways of thinking for them to do the research, with different sentence.

Google has everything he has done this research and to create a database, known as Google Ad Words. It gives us information on different keywords to search. So now we have been informed of progress or common keywords used by clients to find the product or service, but do not think you have the great secret, using the same keywords, you can get a lot of activity. You forget that like you many business units on the market, you can be the newbie, but they are an established unit have strong market power. So it will not always be easy to compete with companies or perhaps not wise to waste resources to compete for the business of keywords that have great competition. The best technique is to choose keywords that hold more research and less competition. By doing so we can easily seen in research conducted by customers.

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Posted in SEO

Content is the King - Optimize It

There are many aspects of the Optimization process. Content Optimization is one of such process. Google in order to keep the process of search organic they keep changing their algorithm. In this algorithm base they consider nearly 200 aspects among which Content is one such aspect. Some time it appears that incoming links coming from greater PR supply greater advantage than well written and optimized content but what when the Page rank of such incoming links drops. It will definitely going to affect the performance of the site. So it is well said that the Content is the king. It will definitely add to the performance of the site and there is no risk of negative effect. Hope now it is clear that content optimization is one of the best ways to achieve good ranking in the SERP, but also note that while it comes to keyword density there is much debate in many forums and chat rooms about what is the maximum allowed density of keyword. Hope it is around 2% to 5%. i.e. If you have written an article of around 100 words than your targeted keyword should be repeated only between 2 to 5 times. More than these it will result into spamming. So much care should be taken while taking any such decision. The Beginner in the field of SEO should consider this point.

There is also possibility of getting good PR and higher position in SERP by using unethical techniques such as hidden text, extremely small font sizes, and other tactics that basically hide text from a live visitors but keep in mind such ranking will be only for short term base once you are noticed than you are definitely going to be thrown away from the search and these will definitely create a bad impression about you or your company in the mind of the visitors and search engine.

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Posted in SEO

Lego Robots and Teen Investors visit to Google

He made his way down the field, finds its target, the target can do so before time runs out? 

No, it's a sports game, but to see a robot made with Lego bricks, and built and programmed by a team of young students will participate in the early ® LEGO ® League (FLL) robotics tournament. On Saturday, November 19th marked our sixth year of holding a qualifying tournament at the headquarters of Google. This year, 16 teams of Bay Area 9-14 years participated, giving energy to our school with enthusiasm and even a spontaneous conga line or two.

I am a computer engineer with a longstanding interest in LEGO robotics staff and, more importantly, for the children excited about doing science and technology. When fellow Google engineer Albert Bodenhamer and learned of the event for some time, we have assembled a team of volunteers from Google, has been in contact with the regional coordinators FLL-profit group learning and celebrate our first tournament game . Now we host the event each year, with a staff of 25 to 30 users of Google, spouses and friends who spend the day volunteering as judges and referees and help with all the setup and logistics.

Center of the action during the day of the tournament was two sizes of table tennis tables with these bare-legged robots competed against the clock to complete a series of physical activities, all related to the issue of food safety tournament. Small tables covered with "props" by robots. For example, at one point, the robots were scoop, carry and empty plastic distributors of "bacteria" in a plastic basin in miniature on the opposite side of the table. Referees in striped shirt and black-white and started and stopped the clock and keep your eyes off the penalties, the MC gave play-by-play action. At the same time, parents and coaches crowded around, cheering and taking pictures, and the action was sent to the screen for all to see Jumbo.

When not competing at the tables, he met with three different judges. One of the jurors asked the students their robots (as designed, how it worked), while another group was asked on the baseline values ​​(how they worked together as a team, learning, scholarship). The third front of the judges, the teams presented their research projects and answered questions. Research, while related to robotics, seeks to integrate research and problem-solving success factors of any real-world design team in the competition.

At the end of the day it announced rewards. Bites and Bytes team won the basic values, Droids Decon won the award for best research project won Xtreme designers to design the robot and Cyborgs Cougar Flight won for the performance of the robot. LegoNauts won the Champion. Seven teams advanced to the championship of the district, to be held in Redwood City, California in January. Finally, the tournament came to national and international level.

It’s important, not to mention fun, to support creative outlets for young people to get involved in computer science and technology. Competitions like FLL introduce a whole new generation to the world of technology and engineering, and it’s always a blast to support the students who are participating—even if I am a bit exhausted after that conga line. 

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Posted in Google

Web Marketing Blog

A web blog may be called as a web promotional writing; they have brought internet marketing to the next level, where content is considered to be the ultimate king. It can also be defined as publication of thoughts maintained in a web page. The interactive format of blog allows any reader to leave comments. Posts or entries in any blog are updated quite frequently. Normally there are two types of blog such as personal blog where the blogger himself maintains his/her personal online ongoing dairy. Through personal blog individuals can share thoughts and feelings instantaneously with friends and family. The other form of blog is business blog which provides a platform for communication between the customers or employees. They are aimed at promoting any business. Business blog have gained immense exposure in connecting with potential customers, branding and even for building additional web traffic.

Blog have became one of the must have things for every online business, we can also share knowledge and expertise with a large number of audience. It also provides an opportunity for powerful marketing. They have the potential to set you and your competitors apart with ease. Various blogging software companies like Typepad, Blogger.com and Word press provides the platform for easy and free blogging. So it is one of the best and free ways to drive consistent traffic to a site. Nowadays the latest trend is video blog marketing, thanks to online video broadcasting web sites like You Tube. The big advantage to video blogs( also known as vlogs) is that they are great viral marketing tools that can attract a ton of traffic to your web site.

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Posted in SEO

How to check errors in website

W3C Standards are also called W3C Recommendation and it is the final stage of ratification process of the World Wide web consortium (W3C) working group concerning the standard. It signifies that a document has been subjected to a public and W3C member organizations review. It aims to standardize the web technology (ie. make the web accessible to all users despite difference in culture, education, ability, resources and physical limitations.

You can validate the site with the help of following resources.

To validate the single page :

http://validator.w3.org/

To validate the entire site :

http://htmlhelp.com/tools/validator/

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Posted in SEO

SEO Tips | SEO Activity | SEO Process | Expert in SEO

Seo or Search Engine Optimization is a critical component of a properly developed website. The beginners in the same field feel confused with what the Seo is meant for and what are included in the same. Hope nobody knows everything from their beginning stage, it is the time,practice and experience which makes them perfect. It is the continuous touch with the field which inspires them to move ahead.

Hope there is no list which covers the complete topic or activity of Seo as it is continuous process. Even then some of the brief activity which will prove helpful for those who wants to make life in Seo and Start with it.

1) Identify Errors in website : As per W3C Valida tor Standards and sort out the same.
2) Suggest Pages in website.
3) Identify the best business keywords.
4) Title Tag Optimization
5) Meta Tag Optimization
6) Content Optimization
7) H1 Tag Optimization
8) Web Blog Marketing
9) Free Search Engine, Directory submission.
10) Social Media Optimization.
11) Free Classified Creation.
12) Article Submission.
13) XML Site map Generation and Updation.
14) Integration Website with Google Analytic s.
15) Press Release Submission.
16) Maintaining Keywords Progress.

Hope this much is not an end to the list. Please add any new techniques developed to facilitate the newbie in the same field.

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Posted in SEO

Easy way to set up 301 redirect on Blog and Why?

Unless an SEO nut, you probably do not know what a 301 is. But there is a very good reason why you should use in blog.

To understand why you need one, you have to understand the below:

Google sees http://ageofmarketing.com as different to http://www.ageofmarketing.com.

Why should I worry because everything that makes strong ties (so guests commenting, screen), unless it was aware using only the name is "www" domain or a domain name "no-www" You were the division "links" between what Google sees as two different sites. In other words, they were building back links to two different sites.

This is a 301-enters the picture. This is a permanent redirect to tell Google that they are one place.

How to configure a 301-in WordPress in 10 minutes

Here's how to create a Wordpress

Step 1 Install Simple 301-redirects.

Log in WordPress admin > left-click Add New in the Plugins tab in the menu on the left.

On the next screen, find, install and activate simple 301 redirects. You can download a different provider if you want, what you're going to use it.

Step 2 Specify the rule

Once you have installed and activated the plugin, click the link redirects 301 in the Settings tab in the menu on the left.

On the next screen, type "non-www" domain name for your blog (http://ageofmarketing.com, for example) in the left column. In the right column enter the name of "www" domain for your blog (such as http://. Ageofmarketing.com). left click on Save Changes.

It should return the response shows redirect 301 (see figure below).

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Posted in SEO

What you need to know about Google Round Up news

Google has recently made many changes when it comes to new research. For those who rely heavily on traffic from Google News, you know that a change in the algorithm or a technical problem with indexing can make or break your month. Some recent updates can however give you a place on the competition, if used properly. These changes seem to have shaken the research, but in my opinion could potentially help publishers and individual bloggers out considerably. Let us consider newest and best.

Tags Outstanding 

Last month, Google announced a new label that will allow content publishers to give and get credit where credit is due. By placing the "outstanding" HTML tag in the header of an article, you can get this item marked as "outstanding" on the front page of Google News News results of the search.

What is interesting is how the use of the content tag is recommended. He was invited to mark your own content as "hors concours", but not more than 7 times a week. This is to ensure that publishers do not abuse the roof. But recognizing the content of other publishers with the tag out of competition (when you link from your own news article, for example), there is no limit to how many items that can be felt.

This means that Google is encouraging publishers to reward great content, and therefore, is likely to get better visibility in Google News itself. Referring to and recognizes the high quality of content is just one way that Google's algorithms can determine the overall quality of their content.

The main challenge with this label comes with the application. When working in a large organization may have dozens of contributors, will be a task in itself for the editors to work on the content production process. Moreover, depending on your CMS can not be a quick and easy. I have curiosity to hear comments on whether the implementation has been a problem until now.

Author Of The Information In The Search Results 

As it seems, Google is currently testing the display of author information in the search results. The purpose of this function is to better identify the authors, giving them the opportunity to have the most clearly visible and give your readers more information about any other content that the author wrote in the past.

To make this possible, the process is fairly simple. You must create a Google profile, with a blow to the head of good quality at your profile picture. So you can check the author of the linked content using two different methods mentioned in this article help.

It 's funny to me that Google is basically dangling the carrot better visibility on search engines in the face of the authors, only if you create a Google profile. This is what catches have yet to be seen, however, individuals who wish to establish a definite advantage.

Personalization

Google News offers a variety of ways, which allows readers to edit the news experience based on personal interests. This can be done by adjusting the position using the history of the network is adjusted automatically for you, with certain types of interest, and more. What I'm curious to know how to customize has been particularly affected by the editors. For example, if I do not think of myself as a fan of technology that would not have had to add this class will update the latest news. However, I could actually be really interested in the latest update iPhone because I'm buying a new phone. So there are some publishers losing? Not sure, but once again interested in learning how this may or may not be affected by network traffic.

All in all, it's worth it in tune with the changes to Google News has put in place and continue to do so in the coming months. These updates affect both large and small publishers, bloggers and individual contributors as well as personal use of the individual. I am excited about the next great education, whatever it is.

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Posted in Google