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Friday 25 November 2011

Google Changes Algorithm To Promote "Fresh and New" Results


In 2007, Google first discussed a portion of the algorithm is known as the query "deserves freshness" or "QDF". ​​QDF portion of the algorithm, which operates for the analysis, a been active in the past to search queries, such as sports scores, news, natural disasters, epidemics, seasonal festivals, live events, and other similar types of search queries. For example, " Upcoming concerts of the "if a search query that includes the Google search results should not include concerts last year. The new algorithm change designed to better understand the intent of the researcher and applying a formula similar to "QDF" on a large scale affecting more search queries.

While the latest algorithm change skeptics concerned that Google displays relevant rather less "fresh" content rather than an ancient authoritative page, Google is aware of this possibility. Google announced that they understand that different search queries will require varying degrees of "freshness" based on the intention of a researcher.

Because Google's results have exceeded the search queries that many users are on Facebook and Twitter become more relevant for "fresh" the results. Google hopes to change that this new algorithm allows users to information they want in a timely manner and avoid losing traffic to competition social media.


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